Job Description
About the Remote Email Marketing Manager Jobs in Canada
At Jungle Scout, we are on a mission to build the best Amazon competitive intelligence tools for Amazon sellers and brands.
We’re growing and we are looking to add an Email Marketing Manager to our fast-paced and customer-focused Marketing department.
The Growth team drives channel-led growth for Jungle Scout’s SMB and Enterprise platforms. The Email Marketing Manager role will help us define and execute on a best-in-class email strategy, level up our operational data management, and unlock opportunities to acquire/retain our customers. This includes measuring and evaluating marketing performance, informing strategic planning, overseeing data management, and enhancing the overall marketing processes, technology, and workflows. This is a very collaborative role that works closely with the Marketing, Sales & Rev-Ops teams, being the go-to expert in demand generation and integrated marketing campaigns that deliver results.
Day in the Life of a Remote Email Marketing Manager:
- Develop and execute email marketing campaigns/programs that drive lead generation, and customer retention
- Support all marketing and sales campaigns, including list and program creation, performance monitoring, developing insights, and implementing optimizations to deliver results (email campaigns, lead nurture flows, MQL’s pipeline, and more)
- Analyze campaign metrics to improve open rates, click-through rates, and conversions, providing strategic insights to enhance overall email marketing effectiveness.
- Collaborate with Rev-Ops to refine email marketing processes, technology, and data management, ensuring seamless integration and continuous improvement across marketing operations.
What success looks like in 6 months as an Email Marketing Manager:
- Successfully launch and optimize email campaigns that have significantly increased lead generation and acquisition for SMB and Enterprise segments, with strong alignment and collaboration across Marketing, Sales, and Rev-Ops teams.
- Improve key email metrics such as open rates, click-through rates, and conversions, leading to a measurable impact on revenue and customer engagement, with data-driven strategies now at the core of our email marketing efforts.
- Elevate all of our marketing and sales efforts, with accurate lead scoring, MQL definitions, and campaigns that target qualified (or newly identified) segments
- Enhance and streamline email marketing processes, technology, and data management practices, resulting in more efficient workflows, better-integrated campaigns, and a noticeable uplift in overall marketing effectiveness.
- Uncover new opportunities or insights from our data (or database) to help our teams implement strategies that will help hit our company and team-level goals
Who you are:
- This isn’t your first rodeo! You have 4+ years of hands-on experience in a similar Email Marketing role!
- Marketing Tools Expert. Mastery in Marketo, Salesforce, Segment and Google Analytics is essential.
- Email Marketer. You possess a strong background in Email Marketing, showcasing your expertise in strategy, segmentation, lead scoring, automation, workflow creation, and campaign management.
- Analytical, strong communicator and problem-solver. Your strength lies in your analytical prowess, effective communication, and problem-solving abilities. You adeptly dissect complex data, extract actionable insights, and drive data-driven decisions. Proficient in interpreting marketing metrics and identifying trends, you optimize strategies to meet objectives. You communicate insights clearly, collaborate cross-functionally, and innovate solutions to seize opportunities and overcome challenges.
- Eye for detail and Organized. You like to deliver your best work, making sure no detail is overlooked. You’re able to juggle multiple projects/tasks without missing a beat.
- Database Manager. You have expertise in database management practices, including data hygiene, segmentation, and attribution modeling.
Bonus Points!
- Experience with B2B marketing, preferably at the Enterprise level
- Experience in Segment or Power BI
- Experience in Amazon or is currently a Seller
- Experience working with Sales teams or Customer success managers
- Good understanding of digital marketing (paid, affiliate, CRO)
Location: We’re a remote-first company and looking to hire this person anywhere between the PST - EST timezone in Canada, excluding Quebec.
Note: The one constant in our evolving, dynamic environment is change. Needless to say, you’ll never get bored ;) The responsibilities listed above are our needs today but we are keeping future needs & opportunities in mind when hiring for this position. We value adaptability and a growth mindset in team members. Although it’s not promised, the successful candidate should be prepared for the possibility that their role may evolve over time as our business strategies and priorities change.